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The Ad Ecosystem: It’s All Going Towards Performance

ROI. Get used to it, Madison Avenue. In the past 15 years, the hyper-growth of interactive media has presented the advertising world with some of its most pressing challenges; since it is so easy to...

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Got a Ph.D. in Behavioral Psychology, Comp Sci and Statistics? We’re hiring!

My friend and fellow VC Raj Kapoor at Mayfield Fund has an insightful post about monetizing social networks. He believes social networks’ value is in the data, not in the inventory and I completely...

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How to Monetize Social Networks

As comScore and others have reported, we are spending far more time on social networking sites than on any other sites or web activities today. From eMarketer today: Time spent on social networking...

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Areas of Focus

With one-quarter of a cup of coffee left, my fingers are jumpy as my mind turns to next year. In my first full year as a VC, I have been humbled by the great entrepreneurs I have met (and those I...

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The Brand Social Graph

I very much agree with Fred Wilson and Albert Wenger that we construct various social networks, not just one, to suit various needs. One’s Facebook social graph is often the group of people with whom...

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How Facebook Reaches $20B in Revenues

Facebook has transformed the web, and indeed the planet, by connecting us all in ways we weren’t before. At their current growth rates, they will finish this year at around 600M users and will be...

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In-Stream Ads: What Twitter and Facebook are Missing

I’m a huge user of Twitter and spend more time staring at a Twitter feed than pretty much any other online/PC/mobile utility. Collectively, literally more than an hour or two a day, my eyes glance at a...

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Wither the Giants? The Arrogance of Aging Incumbents

My friend and former colleague Greg Scholl sent me an article this week and a provocative quote jumped out of it. Here is the view of Irwin Gotlieb, CEO of one the largest global advertising agencies...

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The Pressure on TV Networks, Ari Emmanuel and Cable Companies

Lots of recent discussion on TV and Hollywood. Ari Emmanuel accuses Google (again) of aiding and abetting pirates. Henry Blodget writes a nice piece on the changing TV viewing habits of consumers. Dan...

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Why AdTech is Back (It Never Left)

One of the most valuable characteristics of venture investing is that sectors go in and out of favor. Certain sectors, no matter the investment climate, have perennial long-term value. At least, that...

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Media6˚ Solves a Very Big Problem

I am excited to announce that Media6Degrees has joined the Venrock portfolio. News is here and the press release here. Social networking is consuming a larger amount of our time spent online. Social...

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