The Ad Ecosystem: It’s All Going Towards Performance
ROI. Get used to it, Madison Avenue. In the past 15 years, the hyper-growth of interactive media has presented the advertising world with some of its most pressing challenges; since it is so easy to...
View ArticleGot a Ph.D. in Behavioral Psychology, Comp Sci and Statistics? We’re hiring!
My friend and fellow VC Raj Kapoor at Mayfield Fund has an insightful post about monetizing social networks. He believes social networks’ value is in the data, not in the inventory and I completely...
View ArticleHow to Monetize Social Networks
As comScore and others have reported, we are spending far more time on social networking sites than on any other sites or web activities today. From eMarketer today: Time spent on social networking...
View ArticleAreas of Focus
With one-quarter of a cup of coffee left, my fingers are jumpy as my mind turns to next year. In my first full year as a VC, I have been humbled by the great entrepreneurs I have met (and those I...
View ArticleThe Brand Social Graph
I very much agree with Fred Wilson and Albert Wenger that we construct various social networks, not just one, to suit various needs. One’s Facebook social graph is often the group of people with whom...
View ArticleHow Facebook Reaches $20B in Revenues
Facebook has transformed the web, and indeed the planet, by connecting us all in ways we weren’t before. At their current growth rates, they will finish this year at around 600M users and will be...
View ArticleIn-Stream Ads: What Twitter and Facebook are Missing
I’m a huge user of Twitter and spend more time staring at a Twitter feed than pretty much any other online/PC/mobile utility. Collectively, literally more than an hour or two a day, my eyes glance at a...
View ArticleWither the Giants? The Arrogance of Aging Incumbents
My friend and former colleague Greg Scholl sent me an article this week and a provocative quote jumped out of it. Here is the view of Irwin Gotlieb, CEO of one the largest global advertising agencies...
View ArticleThe Pressure on TV Networks, Ari Emmanuel and Cable Companies
Lots of recent discussion on TV and Hollywood. Ari Emmanuel accuses Google (again) of aiding and abetting pirates. Henry Blodget writes a nice piece on the changing TV viewing habits of consumers. Dan...
View ArticleWhy AdTech is Back (It Never Left)
One of the most valuable characteristics of venture investing is that sectors go in and out of favor. Certain sectors, no matter the investment climate, have perennial long-term value. At least, that...
View ArticleMedia6˚ Solves a Very Big Problem
I am excited to announce that Media6Degrees has joined the Venrock portfolio. News is here and the press release here. Social networking is consuming a larger amount of our time spent online. Social...
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